Case Study – DM Solutions Group Inc.
Strategic Partnering to Broaden Market PenetrationSummary
DM Solutions Group Inc. is a leader in web-mapping technology development and application. Their core strengths include an intimate knowledge of open source technologies. In addition to core technology expertise, they have developed several data products that are designed and optimized for use with several open source mapping technologies. DMSG has determined that partner relationships are essential to increasing market penetration for their web-based map products.
Problem
The utilization of open source web mapping technologies is extensive in both the non commercial and commercial worlds. DMSG has determined that collaboration with market sector application leaders utilizing web mapping technologies can be a mutually beneficial exercise. In particular, OEM partnerships have provided a mechanism for market segment leaders to benefit from DMSG’s expertise and commitment to maintaining map products while allowing the partner to focus on their core business.
Solution
Cardinalus’ knowledge of the geospatial industry as well as its strategic partnering expertise has been beneficial to DMSG in assisting them through process of identifying suitable partners, qualifying their value to the organization, and negotiating proper relationship that clearly set expectations for both parties while ensuring proper monitoring and accountability are included from the start
Results
Cardinalus has worked closely with DMSG to develop and in some cases provide relationship management support to business partnerships that have provided several benefits to DSMG including:
- increased market penetration for DMSG map products,
- recurring revenue generation through product licensing, and
- new business opportunities for technology development and support.